How We Work
Infusion Digitals is a freelance web designer and digital marketing strategist based in Orange County, CA. We help companies that grow.
We use strategy and design to connect companies and people through the things they love… products, services and experiences that support their lifestyle and matter in culture.
Apply Critical Thinking & Imagination
The start of a project is where we spend a lot of time on discovery and understanding the client’s objectives.
Once we have established a watertight brief and clear understanding of direction, we open up into the imagination phase, where we explode out the possibilities and opportunities to realise the intended objective.
We build and develop a concept in the broadest of terms, before refining the details of it, readying it for use.
Create Memorable & Exciting Experiences
Building on the concept, we spend time identifying the relevant and applicable channels (such as websites, microsites, social media, email campaigns) for the project and deciding how each channel can help achieve our objectives.
For each channel, we create experiences which are original and engage with the user. We believe experiences that are engaging make them memorable, which helps define and enhance a brand.
Perform Intelligence & Analysis
Performance, user engagement, retainment and conversion are all vital measurements of performance.
Once this information has been gathered, it is analysed in detail and we look for trends, opportunities and improvements which can be fed back into the first stage of the cycle, keeping our clients evolving and improving for continued success.